“Currently there are a number of fires in Southern California, being driven by strong Santa Ana winds, which have destroyed several homes. In Los Angeles County, the Canyon Fire has burned several hundred acres so far and poses a serious threat to nearby communities. My administration is working closely with federal and local officials; we will continue to mobilize the necessary resources to fight all of these fires,” said Governor Schwarzenegger. “I am continuously receiving briefings on the situation and have committed to sending additional personnel and equipment, if needed, as well as setting up evacuation centers to help those who have been displaced from their homes. I commend those individuals who have acted quickly to evacuate from the dangerous areas, for the safety of themselves and their families.”
I believe the statement issued by the Governor was well communicated, he first recognizes the crisis and implies the threat level of the situation. Secondly, Arnold communicates what he and his administration is doing whether directly or indirectly in efforts to show his commitment and concern over the crisis. Finally, the Governor relays his appreciation to the residents within the area that have complied with the evacuation request to ensure their safety.
Although the article gives more detail regarding which areas are directly effected and what actions need to be taken, I felt the Governor should have elaborated on the which areas could possibly be effected next and why..... (wind/weather/containment)..... also, what precautions need to be taken and emergency contacts, hotline, ext.......
Additionally, the Governator has offered cash and medical assistance, disaster food stamps, transportation, and prescription replacements for those affected. He issued this statement:
“California stands ready to provide fire victims all the assistance they need to get their lives back on track. Even after the fires are extinguished, we will still be here to help fire victims in need."
The statement was brief and to the point, the rest of the article provided good information regarding qualifications to receive the financial benefits, contact information for multiple relief and assistance organizations and so on. Overall all I feel the crisis communications within the provided information was delivered in a appropriate and honest way that people would understand and appreciate on all levels.
Video: http://www.youtube.com/watch?v=9UM0MBhOZ6c&feature=fvw
Schwarzenegger Declares State Of Emergency
-Jon Crowe
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